Boresha Biashara

Boresha Biashara (2016 – 2019); "Improve Business"

Is a radio program that featured diverse, informative, and entertaining radio programming with a mix of interviews and humorous dramas advocating for improving the ease of doing business in Tanzania. Boresha Biashara has produced over 200 episodes which have been broadcast on 18 local radio stations and reached approximately 10 million people across the country (based on local Fm coverage), with over 25 thousand people interacting with the program through SMS, phone calls, and on social media. Boresha Biashara programs inspired the government and small & medium size enterprises to work together better, improving the ease of doing business significantly.