RUKA is a non-profit company that works in media, communications and the arts. It was established in 2014. Through creative radio production and visual arts/graphic designs and branding, we help clients to mainstream messages for their audiences. Our stakeholders include private sector organizations, non-state actors, decision and policy makers and media houses.
Our vision is to influence positive change by communicating issues and solutions that will impact the livelihood of Tanzanians and our neighbours.
Our Workflow
Whether you need to convince people or change behaviour, we will work with you to understand your audience, and help you communicate better. We have experts in social marketing and change behaviour theory to deliver campaign and intervention based insight, to provide us with understanding the perspective of target audiences and effective messages. Our workflow is as follows:
Insight & Research
We aim to understand our clients objectives and the audiences they aim to influence through research, surveys and interaction with the target groups.
Concept Development
We put together the spice that creates our client's unique selling point, naturally, based on the findings from our research.
Implementation
This may mean creating social marketing strategies, developing specific innovative solutions, peer networks and community influencers.
Evaluation
We continuously monitor audience reach and responses through SMS feedback (for radio), social media responses and surveys.