Our company Timeline & projects we have worked on
Global Challenge by Bill & Melinda Gates Foundation. 2023
Artificial Intelligent (AI) in Community Radios:
Enhancing Health Communication and Malaria Control in Tanzania.
Global Challenge by Bill & Melinda Gates Foundation.
With our partner Brenda Hendry we are integrating ChatGPT-4 into community radio to broadcast inclusive health messages across Tanzania to combat malaria.
As a pilot, we have trained ChatGPT-4 with malaria health information and local contexts and behaviors collected from community leaders, healthcare professionals, and malaria control programs to ten journalists from community radio in the lake zone.
ChatGPT-4 will then be able to produce accurate malaria-related information that respects cultural norms, language preferences, and local challenges. These messages will be broadcast by community radio stations that reach over 36 million people, and they will evaluate the impact on increasing knowledge and reducing malaria cases.
Girl Effect, Tujibebe Brand (2021 – 2022)
Production and broadcast of Tujibebe Talk Show under Light On Campaign; a 6-month brand awareness campaign across community radios, Social Media, SMS, and IVR to get girls to Increase uptake of contraceptives, use condoms correctly and consistently, access formal and informal savings, Build employability skills. 24 episodes were produced and broadcast on www.boresha.live and Boresha radio Facebook, Instagram, and Twitter accounts which approximately reach 10,000 people.
In 2021 we produced two energetic upbeat songs that encourage self-esteem for young girls to be used in the radio show and social media campaign under the Tujibebe Talk Show season II focuses on Sexual and Reproductive Health and Rights (SRHR) for adolescents.
Nevertheless, we provided technical support (sound engineering and sound booth with the radio setup) to the Tujibebe team producing Tujibebe Talk Show season II focuses on Sexual and Reproductive Health and Rights (SRHR) for adolescents. The show was presented by famous youth presenters Kennedy and Mammy Baby and broadcast on Clouds Fm.
CEFA Tanzania; Tupo Sawa (2017/2019);
A radio campaign in support of the “Haki Yetu” project which advocates for the rights and welfare of people with albinism in the Lake Zone of Tanzania.
The radio program content produced for this campaign includes an original song, radio spots, a radio drama, panel discussions, and the opportunity for broadcast views from the general public and experts.
All episodes were broadcast in series form (weekly) through a network of community and faith-based radio stations operating in Kigoma, Geita, Mwanza, Shinyanga and Simiyu while the radio spot aired on Clouds FM for one month.
The radio drama series focused on communicating key messages to eliminate stigma and challenge the murder of people with albinism due to superstition.
It followed the life of a young boy with albinism and his family as they faced and dealt with the challenges of living with albinism in Tanzania whilst the music encourages people with albinism to feel confident that they can be anybody they want. See the link below to the produced campaign music video which summarizes the campaign. https://www.youtube.com/watch?v=h-uwZkShSOk
Tanzania Development Information Organization (TADIO), Ndoto ya Binti Yule (2021)
We produced 4 Episodes of a Radio show on Female Genital Mutilation (FGM) broadcasted on community radio stations. The main targeted audience is leaving in remote areas including all communities around highly FGM-affected areas of Arusha, Dodoma, Manyara, Mwanza, Mara, and Singida.
A successful music, short radio drama, and radio show produced with a straightforward message to make it easy for the audience to capture the message quickly. https://soundcloud.com/boresha-radio/ndoto-ya-binti-yule
Boresha Biashara (2016 – 2019); "Improve Business"
Is a radio program that featured diverse, informative, and entertaining radio programming with a mix of interviews and humorous dramas advocating for improving the ease of doing business in Tanzania. Boresha Biashara has produced over 200 episodes which have been broadcast on 18 local radio stations and reached approximately 10 million people across the country (based on local Fm coverage), with over 25 thousand people interacting with the program through SMS, phone calls, and on social media. Boresha Biashara programs inspired the government and small & medium size enterprises to work together better, improving the ease of doing business significantly.
Comsol - Heri Walio na Huruma (2021 – 2023)
We conducted a comprehensive media campaign named "WeASET" in collaboration with the COMSOL team, focusing on educating and informing the community about epilepsy. The campaign aimed to reduce the health and social challenges faced by individuals with epilepsy. Over two years, we created and shared over 60 graphics and 20 video clips, resulting in a substantial increase in our audience and engagement, with over 2900 followers. We produced a video documentary, radio shows, and interviews broadcast on multiple local FM stations. We also secured a television interview and aired a one-minute animated video on national television. Additionally, we designed educational books, posters, and websites as part of our campaign.